Press release: The green pet store
The Green Pet Shop, a Deerfield, Illinois-based maker of premium, eco-friendly pet products, recently announced it has entered into a brand partnership with Kathy Ireland Worldwide (kiWW). The Green Pet Shop will be exhibiting at SuperZoo at booth 3203.
This announcement was made by the CEO Larry Wright and vice president Brian Frazier Wright from The Green Pet Shop: “We are delighted and honored to welcome Kathy Ireland and his team at our family Green Pet Shop. Kathy Ireland Worldwide is the most powerful female-owned licensing company in the world and we couldn’t be happier with this partnership as we prepare to expand our Cool Care Technologies range. Our mission of sustainability, philanthropy, passion for pets and family atmosphere fits perfectly with the philosophy of Kathy Ireland Worldwide. We look forward to working with Kathy and her amazing team to bring our eco-friendly products to many more pets and their parents nationally and internationally for years to come.
“We are thrilled to welcome Larry and Brian and the entire The Green Pet Shop family to kiWW,” said Ireland, President, CEO and Chief Designer of kiWW, who will enter the Licensing Hall of Fame this year as the youngest inductee in history. “We are privileged and blessed to take care of our pets. We are their guardians and they are our loved ones. Since our company was founded, kiWW’s mission has been to provide our customers with the highest quality, safest and most affordable products for all members of our family, including our beloved four-legged ones. This collaboration brings our customers the very best in eco-friendly pet products, which helps us continue to fulfill one of our company’s Millennium Development Goals of ensuring environmental sustainability.
“We congratulate The Green Pet Shop on their success and their desire to work with Kathy and our team as we move forward to serve loved ones and their guardian families,” said Jon Carrasco and Stephen RoseberryGlobal Creative Director and President/CMO of Kathy Ireland Worldwide. Brian NguyenkiWW’s Director of Marketing brokered the relationship.
This new strategic partnership specifically encompasses The Green Pet Shop’s patented Cool Pet Pad – a pressure-activated cooling pet bed – and the option to license The Green Pet Shop’s full line of eco-friendly products. , including: eco-friendly waste bags, heating mats, bamboo training mats, bamboo bowls, etc. It also opens the door to the growth and expansion of the Cool Care Technologies line – a sister company owned by The Green Pet Shop that incorporates the same patented human cooling gel technology. The CCT product line includes: the Cool Flash Pillow and the Cool Flash Body Pad.
All products will be marketed as Kathy Ireland: Loved Ones.