Littlest Pet Shop is back! Find out who Hasbro tapped to help restart the brand

Basic fun! is expected to begin manufacturing and distributing Littlest Pet Shop products worldwide in 2024.

Global distributor of children’s entertainment products Basic fun! announced a Master Toy licensing agreement with Hasbro, Inc. to relaunch his Littlest Pet Shop brand.

“Littlest Pet Shop was a smash hit when it launched in 1992 and again in 2005,” said Jess Richardson, vice president of global toys and games, licensed consumer products at Hasbro. “With Basic Fun! at the helm, we look forward to bringing this beloved franchise back to delight our new fans. This move is a great example of our Blueprint 2.0 strategy in action, moving from an owned-and-operated model to a licensed model to unlock new categories for consumers and unlock the potential of our classic brands like Littlest Pet Shop.

Basic fun! is expected to begin manufacturing and distributing Littlest Pet Shop collectible figures, playsets and accessories to retailers worldwide in 2024.

Littlest Pet Shop collectible figures were originally released in 1992 and quickly became popular with collectors around the world. With over 3,000 variations and millions of pet figures sold worldwide, Littlest Pet Shop has quickly grown into a lifestyle brand that has expanded into other consumer products as well as games. electronics and even an animated television series. When relaunched in 2005, Littlest Pet Shop was one of the fastest growing collectible brands in the toy industry with hundreds of millions of pets sold to date alongside games and accessories .

“We are specialists in ‘newstalgia’ and reviving the power of legacy brands with a strong portfolio of classic brands that have become generational favorites such as TONKA, Lite-Brite, Lincoln Logs, Care Bears and K’NEX “, said Jay. Foreman, CEO of Basic Fun! “We are thrilled to have the opportunity to honor Littlest Pet Shop’s rich history as a heritage brand and introduce the classic to a whole new generation of today’s kids and kid collectors via immersive physical and digital gaming experiences.”

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Adelaide “Addie” Elliott is an associate editor specializing in retail and product coverage for gifts and decorative accessories. Previously, she was a partner and web editor for Furniture Today, Designers Today and Casual Living. Before being promoted in May 2019 to web editor, Adelaide worked as an editorial intern at Furniture Today for a year. Reach her on Twitter at @AElliott_Writes or by email at [email protected]dec.com.


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