NBC4 and Telemundo kicked off their annual Clear the Shelters event on Monday, kicking off a month-long campaign to encourage adoptions from animal shelters and rescue organizations.
The campaign also encourages financial donations to help support shelters and rescue groups, with information about making those donations available at ClearTheSheltersFund.org.
“We are thrilled to bring NBC4 and Telemundo 52 Clear The Shelters to Southern California for the eighth year and harness the collective power of our stations to raise awareness about pet adoption and help mitigate the impact on local animal shelters,” Todd Mokhtari, president and CEO of Telemundo 52 and NBC4, said in a statement.
Throughout the month, stations will feature reports on adoption efforts as well as features on available pets. The effort also highlights virtual adoptions available through WeRescue, which allows people to search for pets online, ask questions and submit adoption requests.
Campaign organizers noted that some shelters are still maintaining COVID-19 restrictions on in-person visits.
Since the program began in 2015, the national campaign has led to more than 700,000 pet adoptions, organizers said.
More information about the effort is available online at NBCLA.com/CleartheShelters and Telemundo52.com/DesocuparLosAlbergues.