Tails of Vermilion pet store owner aims to give back – Morning Journal

Nestled among the many shops that line downtown Vermilion, a colorful storefront welcomes four-legged and two-legged friends alike.

Vermilion Tails678 Main St., is a one-of-a-kind pet store offering gifts and treats for cats, dogs and their best friends.

But the pet shop also has a very specific mission.

Owned and operated by Lisa Kaplan and her husband, Tails Of Vermilion is on a mission to donate 100% of its profits to animal shelters and shelters in Northeast Ohio.

“I always wanted to do something to give back, and during the pandemic I noticed what a pet town Vermilion was,” Kaplan said.

Tails of Vermilion Pet Store offers a variety of products for cats, dogs and their best friends. (Lauren Hoffman – The Morning Paper)

Last year, during the Woollybear Festival weekend in Vermilion, the store opened to welcome guests to a boutique stocked with treats, collars, leashes, pet beds and more.

“We try to meet the needs of cats and dogs, primarily because of space, but also offer the Life Is Good brand and Tervis items because they help animals and people too,” Kaplan said.

While the store has been open for less than a year, Kaplan said it has already generated nearly $1,000 in donations for shelters within a 50-mile radius.

“I’m always looking for partnerships with animal rescues as well as vendors who give back in their own way,” she said.

The store carries the full line of Science Hills food products.

Since opening Tail of Vermilion, Kaplan has expanded the types of products offered to include care and wellness options based on customer suggestions.

“I want to give the best to my clients…so I’m always open to suggestions,” she said.

Kaplan said she also likes to show off to her wonderful customers to add to the friendly atmosphere.

“I like to take a picture of my animal clients and put them in the slideshow behind the desk so others can see the wonderful pets that come to visit me,” she said.

Kaplan said she hoped to add to her slideshow and encouraged people to bring their furbabies into the store when shopping.

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